Your Cart is Empty
Free shipping over 12.99 丨 30-Day Money-Back Guarantee 丨shipping: 2-3Days
Free shipping over 12.99 丨 30-Day Money-Back Guarantee 丨shipping: 2-3Days
You spend your days hiding your work within the walls of your clients, making your mark as invisible as possible. So when it comes to electrician marketing, it seems unnatural to focus on the importance of your efforts!
Let's take a look at some of our favorite electrician marketing tips to help you showcase your talents and get new clients on your schedule.
Here are some key takeaways from this simple guide:
In the past, contractors from all industries competed for a spot in the Yellow Pages. Calling themselves AAA1+ Electric or some other alphabetically garbled concoction to get their listings to appear before their competitors on those hallowed category pages.
Now, it's all about your website. Where your electrician's website ranks in Google searches depends on how well you have organized the information on your website. It's no longer as simple as stuffing your name with enough alphabet soup to get higher than your competitors.
This is where the concept of SEO (i.e. Search Engine Optimization) becomes a necessary part of your website's toolbox.
SEO affects your website's search engine rankings based on the following basic factors:
Mobile-First Design
If you run your website using a CMS (i.e., content management system) such as WordPress, Squarespace, or Wix, these services will likely prompt you to use a responsive theme.
This means that the template you use to build your website will automatically respond to the screen on which it's viewed - adjusting your content so that it looks great on any screen size and orientation.
We often say "Make your website mobile-friendly". However, 68.1% of web traffic originates from mobile devices. Now, there's no doubt that the vast majority of traffic to your website will come from mobile devices.
Fortunately, it's now easy to make your website look good on mobile devices.
Dabble in SEOcean
While SEO may sound like a daunting topic for those who don't spend time in marketing, this short breakdown will help simplify the process.
It's all about organizing your data and providing the information necessary for search engines to understand who you are, what you offer, and who you serve.
Focusing on the benefits of search engine optimization means an increase in organic traffic, which is the type of visitor you can attract without having to pay. In other words, organic search traffic is essentially free advertising.
The key fundamental to a great SEO strategy is to make sure your website has all the metadata that search engines need to understand your site and rank it appropriately.
Metadata - what content search engines see
Not all of the information contained on your website is clearly visible to your customers. When ranking your site competitively, certain elements (such as metadata) are more valuable to search engines.
This information will either show up in listings in search results or will be used to categorize and rank your site based on the user's search criteria.
This data may ultimately be the most important factor in determining how visible your site is to your customers.
This may not be an immediate windfall, but it sets the stage for your site to be found. Examining your metadata as well as posting blog or website updates can help your website stand out from the competition!
When a customer provides their email, they trust you to provide a valuable communication channel. Don't abuse your customers' trust by contacting them too often.
Know who to contact, when and how often
Today, we have excellent marketing tools. You can automate the following actions:
When preparing a mass email to send to your entire contact list, consider how often you reach out. You want to be seen as helpful, not a nuisance.
Here are tips for creating a successful email marketing campaign:
Identify your distribution audience
You'll begin to see what works and what doesn't with the following metrics:
Using the above metrics, you can tweak your next email marketing campaign to better meet your customers' needs.
PPC (i.e., pay-per-click) advertising pays for a preferred position on a search engine results page. For example, you can have your link show up above all-natural search results, but you have to pay every time someone clicks on your link.
You can adjust your target keywords to include long-tail variables, such as services and location, to help minimize the overall cost of a click and the potential conversion of the user who clicks on the link.
Therefore, using generic keywords like "electrician" will appeal to too broad an audience. If you choose a more specialized home electrician in Dallas, TX, you'll save money with every click, and those who see your link are already searching your service area.
You may have heard that PPC can be expensive, but it's not! Tools like Google's Keyword Planner or Semrush can help you find targeted keywords without spending a lot of money.
People trust people. Most consumers seek out reviews before considering a new service business. In fact, 89% of consumers check out reviews before making a buying decision.
Customer-generated reviews are one of the most beneficial forms of advertising you could ever hope to have. However, there is an art form that collects positive reviews and handles critical reviews as well.
Responding to Reviews
You will always strive for five-star reviews, but even if you get the occasional critical review, you can take advantage of that misfortune. Respond with a frank and vulnerable apology and a promise to do better.
Those seeking trustworthy service will respect your openness!
Requesting a Review
Certain platforms don't allow you to request reviews, such as Yelp. others decry incentivized reviews, and even the Federal Trade Commission has expressed displeasure with this tactic.
Check with each platform before including language in your electrician marketing materials that asks for reviews or creates any incentives. While you can ask customers to leave a review after completing a job, you should avoid encouraging reviews in your marketing materials.
Request Your Yelp Business Directory
Your electrician business may already appear in a Yelp listing and claim that your business is free. This will unlock a set of tools to help you manage your status on Yelp.
You will be able to add appropriate logos to your Yelp listings as well as a photo of your business. Additionally, you'll be able to maintain up-to-date contact information, respond to reviews, and even create service request forms.
Google Business
If you want your business to appear on Google Maps, you'll need to create a Google Business profile. Signing up is free, but you'll have to disclose your physical address, even if you're just working out of your home. Thankfully, if you don't want customers to see it, you can hide it from public view!
A Google Merchant Profile is required to receive merchant reviews through Google. Unlike Yelp, you can request reviews on this platform, but Google strictly prohibits any incentives.
It's completely normal for a website to start with a basic landing page that lists services, phone numbers, and maybe even a quick contact form. That said, adding a simple blog to your website can help you attract visitors, which can lead to customers and additional revenue for your business. You are what many consider a thought leader. You have a wealth of knowledge that people seek.
Sample Content Ideas:
Spend 15 minutes a day jotting down your thoughts, then sit back and watch. Just be authentic about your passion and you may be surprised by the audience you gather.
However, you may not have the time to take on this extra task or the resources to hire a writer. Fortunately, you can find project-based content writers on sites like Upwork and Fiverr. Or, you can delegate the task to an eager office assistant, part-timer, or intern.
For content ideas, simply consider current events in the world around you as well as common problems you see every day. For example, offer advice on how to deal with power outages and prevent serious damage to home circuits during severe weather.
Your best work may be invisible to your customers but don't forget that your skills are among the most sought-after by DIY enthusiasts and weekend warrior home renovators.
You can make your own small contribution with step-by-step tutorials on electrical safety, circuit breaker walkthroughs, and dimmer switch installation - there are no limits!
Your skills are highly visual and the audience seeking your knowledge is anyone who uses electricity, which is basically every adult on the planet.
One piece of content, one hundred things to publish
Have you heard of the modern approach to internet marketing: not wasting every piece of meat from the animal? This is essentially what you should be striving to achieve in effective content marketing.
If you create a fantastic YouTube video, you can pull countless other pieces of content from it. For example, you can create dozens of TikTok and Instagram posts using a single piece of content. Similarly, you can create a blog post describing the process of creating a YouTube video, or even post it on LinkedIn or your website.
Social media has matured far beyond boring status updates or filtered lunch photos. Real business is done here.
It's in your best interest to maintain a presence on Facebook. With 2 billion daily active users, Facebook remains a major player in the social media space.
Keep your business profile up to date and check regularly for messages requesting services. Remember, many homeowners regularly use Facebook to communicate and find local businesses.
Twitter.
You want to be able to communicate quickly on Twitter. It's also one of the best platforms for pushing urgent messages to your customer base.
Just don't try to jump on trending hashtags without understanding their origins. You don't want to touch on a serious topic with a misleading joke, or as Mark Shaeffer puts it in Marketing Insurgency, you don't want your hashtag to turn into a bashtag!
Instagram.
There are tons of new homeowners on Instagram. You may find many potential customers here who know very little about the state of their home's electrical system.
Target this demographic on Instagram with educational content and explainer videos. You can also showcase your recent home system upgrades here. Smart thermostats, recessed lighting, and even an entire house rewire.
Pique the curiosity of new homeowners who may not even know what to expect when they call you for a visit.
Jitterbug.
Given the mystique of the platform, it's understandable that you might think TikTok is a fad or too young. But it's full of traders with hundreds of thousands of followers.
You may not generate leads, but you will build exposure for yourself and your brand. Approach TikTok with a video content strategy, just as you would a blog on your company's website. Short, one- to three-minute videos that focus on specific topics work best here.
In addition, you can add fun and personality-filled videos about you and your employees. Just be careful about the trends you follow. You want to make yourself look silly on purpose, not unintentionally.
Direct mail still delivers results
As an electrician, you have the privilege of providing "wouldn't it be nice" service. Other service industries, such as plumbers and HVAC contractors, often market emergency services. You can offer dimmer switch installation, LED downlight replacement, garage electric car chargers, and more.
Stimulate prospects' imaginations with direct mail materials. You may pique the interest of those who share a common pain point, or even those who are unaware that their living space could be improved.
Flyers and door hangers are useful tools on-site
When closing a client site, remember your five rounds.
If you're not familiar with the term, five rounds means placing flyers or door hangers at each residence on both sides of the job site and at three residences across the street! Thus, five locations around the client site you are servicing.
Spending just 15 minutes at the end of your client site may bring you some new prospects in the process.
Every time you drive to a client's location, you have the opportunity to get noticed. As you pull up to your client, your truck becomes a billboard, broadcasting to anyone within view. Consider the huge marketing potential of real estate on your truck.
Truck decals are more expensive than standard door magnets, but truck decals last longer and are more noticeable. Be sure to design your truck decals with bold, complementary, non-clashing colors. Experiment with your primary brand colors whenever possible.
Make your logo large and eye-catching, and keep your contact information high enough so it's not hidden from traffic or other parked cars.
Think of the cost of a truck wrap as an investment. You can create separate phone numbers or landing page URLs to help track the leads you generate from your truck design.
Also, understand that truck wraps don't last forever and require annual maintenance. You certainly don't want your truck to look tattered!
As we mentioned at the beginning of this article, your work is designed to be invisible. This makes it difficult for you to leave a lasting impression on your customers. That's why we recommend investing in a great legacy marketing program.
Even if your work is still going well long after you're gone, you want to keep your brand in the minds of your customers.
You are fortunate to be a Master Craftsman, which is perhaps the most necessary and exciting utility that everyone uses daily. Electricity is the foundation of modern life. As you market yourself to your community, be firm about the importance of your experience and work.
Using these tips can help you:
1.10 must-read books for electricians in 2021! Recommended by Master Electricians
2.Best Books For Electricians|Must-read books for those who want to become electricians
3.5 Best Home Electrical Wiring Books for Beginners | Electricians Guide
4.Top And Best Books And Guides For Electricians And Apprentices | Knoweasy Electrician Guide
5.The Best Electrician Books For Beginners: Top Six Sellers In 2022
Author: Leb
Personal blog: https://lebshare.blogspot.com
Comments will be approved before showing up.
